Affiliate Marketing Platform Market by Product (Cost per Sale, Cost per Acquisition, and Cost per Click Advertising), By Application (Small & Medium Enterprises, and Large Enterprises), and By Region - Global Opportunity Analysis and Industry Forecast, 2020 – 2030

Affiliate Marketing platform market is expected to grow at XXX CAGR during the forecast period.The Affiliate Marketing is a platform in which a business rewards one or more affiliates for each customer brought by the advertising efforts of the affiliate. The regular advertising methods of the affiliates include SEO (Search Engine Optimization), PPC (Pay per Click) advertising, e-mail marketing, content marketing, and display marketing. The websites also publish reviews of products and services offered. Affiliate marketing is very beneficial to the merchants as it uses a pay for performance technique, which means that the merchant does not incur a marketing expense until results are received. Affiliate marketing can be done using dedicated standalone software, or third-party intermediaries that also track traffic or sales. Affiliate marketing platform market is gaining popularity among small brands and publishers because it is easy to operate and involves a small investment. It is a performance based form of marketing, which means that advertisers pay a small amount, and gets incentivized by increased returns and better performance. According to research, PeerFly is the largest affiliate marketing platform in the world. It has more than 75,000 active publisher accounts worldwide and over 250,000 accounts generating 1 billion clicks and over 8 million transactions.

Market Segmentation:

On the basis of product, the affiliate marketing platform market is segmented into cost per sale, cost per acquisition, and cost per click advertising. On the basis of application, the market is categorised into small & medium enterprises, and large enterprises. And based on region, the affiliate marketing platform market is classified into North America, Europe, Asia Pacific, and ROW.

Market Dynamics and Factors:

Digitalization, growing use of smart phones, and rise of influencers & publishers are the major factors driving the global affiliate marketing platform market. Growing innovation in digital advertising, emerging business models & ideas and latest digital trends are expected to propel affiliate marketing platform industry growth. This is further accelerated by the robust performance model of an affiliate that ensures a lean and efficient mechanism for driving sales. Affiliate marketing platform market is anticipated to grow at a high pace in gaming, retail industries, file-sharing services, mobile phone, finance, and travel sectors, owing to the internet boom. According to study, 80 percent of affiliate programs today use revenue sharing or CPS (Cost per Sale) methodology and 20 percent programs use CPC (Cost per Click) in display advertising. This is fuelling the market growth as it is convenient and requires the publisher to make the visitor aware of the advertisement on its page click on the advertisement to visit the advertiser's website. CPA (Cost per Acquisition) also exposes lucrative offers from the advertiser to the visitors. Factors such as spamming, false advertising and click fraud issues are hampering the market growth. However, Government laws and regulations along with technological advancements such as click tracking, third party programs such as Ad-Aware, Adblock Plus, pop-up blockers and many more are anticipated to bring in new opportunities in the affiliate marketing platform industry, thereby generating larger revenues.

Geographic Analysis:

North America is currently dominating the affiliate marketing platform market owing to development of new technologies and availability of highly skilled publishers. According to a research, Google has launched its cost per click service, Google AdWords, which is a widely used pay per click advertising channel. North America will continue to dominate the market owing to increasing number of merchants either directly or via a search marketing agency. In Europe, implementing regulations and increase in cyber security measures have created a positive impact in the affiliate marketing platform market growth. Recently, the IAB Affiliate Council under chair Matt Bailey announced regulations to combat the practice of placing cookies on the visitor’s computer when opening a website. Asia pacific and MEA is expected to show significant growth in the affiliate marketing platform market due to advancements in performance marketing along with investments in outsourced program management, training workforce through online forums, podcasts, video seminars, and specialty websites.

Competitive Scenario:

Key players in the affiliate marketing platform industry are AWIN, Amazon, eBay, Just Dial, Shopify, Google, ShareASale, Clickbank, StudioPress, and CJ Affiliate.

Affiliate Marketing Platform Market Report Scope