Coconut Water Market size is anticipated to grow from USD 5.0 billion in 2020 to USD 21.85 illion by 2030, growing at a CAGR of 16% during the forecast period. Coconut water is a natural, low calorie and low sugar drink often mentioned as ‘nature’s isotonic’. It is rich in minerals and electrolytes and idyllic for rehydration. Packaged coconut water is formed by removing the liquid from selected fresh coconuts which endure various procedures and then is packed in bottles, food grade cans, and cartons. The shelf life of such packaged coconut water is nearly 9 to 18 months. Most of the consumers are currently preferring to shift towards the conventional types of drinks. Therefore, this shift trend leads to the increase in consumption of low-sugar drinks and organic coconut water. Organic coconut water is rich in potassium, and magnesium and encompasses a good amount of sugar, salt and protein. Potassium aids to lower the blood pressure by balancing out the negative effects of salt. Adding coconut water to the diet is good for the digestive system, also helping the digestive tract to occur more easily.  Moreover, it helps in improving bone and teeth health. Coconut water is a home natural remedy Coconut water is also considered as a natural remedy offering several skin and hair benefits. There are several antioxidants found in coconut water, which can assist in prevention of cancer, aging skin, wrinkles, poor vision, and bone problems.

Market Segmentation:

On the basis of type, the market can be distributed into regular and organic. Based on form, the market is divided into liquid coconut water, and powder form coconut water. Based on flavour the market is categorised into pineapple, natural, grape, aloe vera, coffee, and mango. Based on packaging the market is distributed into cans, tetra packs and plastic bottles. Based on by the distribution channel the market categorised into super markets, online stores, speciality stores, and street vendors. Based on geography the market is divided into regions comprising North America, Europe, Asia-Pacific, and RoW.  

Market Dynamics and Factors:

Factors which include health benefits, antioxidants capacity, micronutrients content, better taste and others are driving global coconut water market growth. Vendors in the market are growing their investments and expanding businesses by introducing healthy beverages and drinks that include green tea, juices, coconut water, and yoghurt. Therefore, such initiatives and business opportunities will drive the growth of the market. Also, coconut water as having curative properties for disorders such as vomiting and diarrhoea. According, to research study the benefits of offered by helps in lowering cholesterol levels. The health benefits associated with coconut water includes rehydrating the body lowering the blood pressure, improving the heart health, promoting weight loss, treating headaches, regulating the blood sugar, and balancing the pH levels in the human body. It also have several skin benefits attached to it which can be considered   as an opportunity. New government policies have been introduced for the coconut farming in India like government augmented the minimum support price (MSP) for mature dehusked coconut by 5.02 %. As associated to regular coconut water, organic coconut water encompasses fewer unhealthy chemicals or traces of pesticides. These aspects will help the demand for organic coconut water upsurge steadily in the years ahead. In order to meet the challenges associated with the short shelf life of organic coconut water, several manufacturers are now offering frozen organic coconut water. This boosts its shelf life, allowing it to be transported to regions where coconut water isn’t readily available.  Organic coconut water can be frozen which increases the taste of it. Organic coconut water can be mixed with vinegar and used for replenishing the skin and keeping the skin hydrated. It has been observed that organic coconut water is occupying shelves of many supermarkets and convenience stores and is also available online. Organic coconut water is now a days a new and growing trend among the health drinks.  Younger consumers are progressively focused on health and wellness—for example, 51 % of millennials avoid fast food so the market for healthy beverages such as those derived from coconut is a promising development area. These products are designed for consumers with busy lifestyles who are demanding healthy beverage and snack products in quality, sustainable packaging that they can consume while on the move. For instance, there were 163 beverage introductions with coconut water in the product name launched in 2012, increasing to 371 in 2015. A daily consumption of coconut water would lead to vomiting which acts a restraint for the market growth. 

Geographic Analysis:

Asia is the absolute hub of coconut production, with about 75 % of the world’s coconuts being produced in India, Indonesia and Philippines. The region produces about 55 billion coconuts per year. Coconut water is vastly valued in Thailand as one of the healthiest beverages. As, Asia-Pacific being one of the key producers of coconut water, the quality of exporting products from the country is mainly dependent on the processing methods followed by major firms. For instance, South East Asia's food and beverage manufacturer Tipco offers coconut water which undergoes UHT (ultra-high temperature) processing followed by filling in sterilized carton packs to maintain the nutrients level and the coconut water is treated and packed gently. One of the key drivers behind the explosion in popularity of coconut water in the US and now European markets is the extensive health benefits of it. Health benefits include mineral rich, active vitamins C and B-complex vitamins exist within coconut water, serving maintain healthy cellular function, boost immunity and promote an active metabolism, cholesterol free and natural sweetness.  In Europe, coconut water is making steady in roads as most of the population turned aware of the health benefits of this nutrient-packed beverage. Processed coconut water in the U.S. is typically sold in tetra packs, ordinary cans, or plastic bottles. With a normal energy content of about 14 calories per 100 gm of coconut water, it has also more recently been sold in the U.S. as a natural energy or sports drink.

Competitive Scenario:

Some of the major key players in the coconut water market are Harmless Harvest, Celebes Coconut Corporation, VITA COCO, COCOZIA, Coco Libre, The Coca-Cola Company (ZICO), and COPRA Inc.

Coconut Water Market Report Scope