Content Marketing Platform Market - By Component (Software, And Services), By Type (Social Media, Blogs, Videos, and Infographics), and By Region - Global Opportunity Analysis and Industry Forecast, 2020 – 2030

Content Marketing Platform Market size is expected to grow from USD 5.619 billion in 2020 to USD 29.4 billion by 2030, at a CAGR of 18.0% during the forecast period.A content marketing platform is software that helps marketers to earn revenue from the content they publish. It is a data-driven, scalable, and multi-channel approach that includes strategy, production, and distribution of the content. CMP (Content Marketing Platform) enables the small and medium enterprises to manage and centralize their marketing processes and also helps them to combat business impacts, reduce risks at the brand and legal levels by increasing the effectiveness of their content. Content marketing platform is beneficial as it offers increased brand affinity, in which consumers feel passionately and share the values of a company or brand. Putting out a meaningful content on social sites attracts customer attention. Furthermore, publishing quality content consistently offers optimization opportunities, including image optimization. Image search is a very important aspect of content marketing platform and is becoming increasingly popular. More than 11% of Google searches include image searches on the SERP (Search Engine Results Pages), as per a study. This enables the content marketer to capitalize on, and leverage image search for greater visibility. 

Market Segmentation:

On the basis of component, the content marketing platform market is classified into software, and services. By type, the market is segmented into social media, blogs, videos, and infographics. And on the basis of region, the content marketing platform market is categorised into North America, Europe, Asia Pacific, and ROW.

Market Dynamics and Factors:

Rapid digitalization coupled with increasing adoption of content marketing software for personalized marketing, customer engagement, and social media advancements, are the major factors driving the content marketing platform market. Lack of skills of marketers to analyze data from different sources is a restraining factor. However, advancements in the integration services are expected to positively impact the content marketing platform market in the upcoming years. It offers analyzing and understanding the operational functionalities of the organization. In addition to this, Integration services enable add – on features that helps marketers to work seamlessly on the marketing platform, thereby ensuring that all the legacy systems work properly when integrated with the new content marketing platform. Furthermore, video content marketing platform is also anticipated to show significant growth in the years to come as more and more consumers now prefer videos over text. Videos are most effective in engaging to target prospects when it comes to interactive visual content. It helps the marketers to create a good impact on their targeted audience by story-telling. Organizations from different industry verticals are investing majorly on producing highly appealing videos. Apart from the regular videos, live videos help in enhancing engagement with the customer. This is expected to bring in new opportunities in the content marketing platform market.

Geographic Analysis:

North America is estimated to account for the largest content marketing platform market share in 2018 and is currently dominating due to technological advancements and large number of key vendors present in the region. Asia pacific market is expected to bolster during the forecast period. This is attributed to the region being a lucrative market for content marketing vendors, owing to increasing digitalization. Increasing adoption of the cloud and mobile technologies by large diversified populations has resulted in the rapid implementation of content marketing platforms in the Asia Pacific countries, such as Japan, China, and Australia. Europe is anticipated to witness significant growth due to the partnership and collaboration of multinational companies with domestic companies, and government initiatives.

Competitive Scenario:

The major key players operating in the content marketing platform industry are: Oracle, Adobe, Salesforce, Uberflip, SnapApp, OneSpot, Skyword, Kenscio, Scoop.it, BrandMaker, Mintent, Kapost, Wedia, Vendasta, Alma Media, Curata, NewsCred, Contently, Percolate, Sprinklr, ScribbleLive, PathFactory, and Annex Cloud.

Content Marketing Platform Market Report Scope