Email Marketing Market-By Component Software (White Label Software, Third Party Standard, and Web Based Application), By Services (Integration & Installation and Support & Maintenance), By Enterprise (SMES and Large Enterprise), By Type (Traditional and Automated), By End User (Retail/E-Commerce, IT & Telecom, Travel & Leisure, Print/Publishing and BFSI (Banking Financial Services and Insurance)) and By Region-Global Analysis and Forecast (2020-2030)

Email Marketing Market size accounted 1128.27 billion in 2020 is estimated to reach 2926.442 billion by 2030 growing with a CAGR of 10% during the forecast period.Email marketing involves sending of commercial mails typically to a group of people which includes advertisements, solicit sales, request business in order to build loyalty, trust and brand awareness. Emil marketing is displaying an escalating growth in the digital marking era due to a good response rate. Beyond sending messages, email marketing helps companies to design, schedule, conduct and control market campaigns. Various features such as email builders, design tools, scheduling, reporting & analytics, campaign automation that permits enterprises to facilitate the marketing operations are incorporated in email marketing solution. The primary benefit from this solution is to establish customer loyalty, increase the number of leads and thereby increasing the sales. Majority of the successful marketers employs email marketing as their business strategy. According to a research study, 90% of marketers use this strategy and 60% of them are successful in the business. On the basis of Martech Advisor’s 2018 data inserting videos, sliders, GIFs, and collapsible menu in emails increase click rates by 300%. According to the estimation by DMA (Data & Marketing Association), every $1 spend on email marketing can expect a return of approximately USD 32. Small and mid-sized enterprises use email marketing for client retention and acquisition. According to the study, 80% of small and mid-sized enterprises depend on email marketing for customer retention and 80% use email as a client acquisition channel. Moreover, results generated from email marketing are beyond than that from social media platforms such as Facebook, Twitter, and Instagram.  In terms of client acquisition and retention, email marketing heads the list in comparison with organic search, paid search, and social media platforms. No other strategies can substitute email advertising for direct impact and reach to customers and it is considered as cost effective method foe marketing.

Market Segmentation:

On the basis of component software, global email marketing market is divided into white label software, third party standard, and web based application. On the basis of services, the market is classified into integration & installation and support & maintenance. On the basis of enterprise, the market is categorized into small& medium enterprises and large enterprises. On the basis of type, the market is segmented into traditional and automated. By end use, email marketing market is divided into retail/e-commerce, IT & telecom, travel & leisure, print/publishing and banking financial services & insurance. On the basis of region the email marketing market is classified into North America, Europe, Asia Pacific, and RoW.

Market Dynamics and Factors:

Escalating internet usage coupled with increasing penetration of smart phones is the major driving factor of email marketing market growth. It is not necessary to open laptop or desktop and users can access email by using application preloaded in the smart phones. Nowadays, the numbers of email users are increasing on daily basis and many individuals own at least two email accounts. One is used for professional and other for personal purposes. According to a research study by Statista in 2019, the global email users in 2017 accounted to approximately 3.7 billion and it is projected to reach around 4.3 billion by 2022 which covers half of global population. In addition to this, various sectors such as IT, Telecom, Banking & Finance, and FMCG consider email marketing as a relevant marketing strategy to retain customers and to provide customer satisfaction which leads to the development of the market. Moreover, according to the research by Optinmonster, engagement rate for social media platform is approximately 0.58% and average open rate for email is 22.86% and thus enterprises prefer email marketing which influence the market growth positively. However, the threat of spamming and hacking and stringent government laws in some countries is negatively affecting the market growth. In the present days, digital marketing courses are offered by many institutes and business organizations which provide students with overview on benefits of email marketing and how business leads are produced through email marketing strategies. Such courses foster the growth of the market in the upcoming years. On the other hand, lack of new and innovative marketing options may hinder the email marketing market growth in the forecast period.

Geographic Analysis:

Asia Pacific attained the dominant position in the email marketing market and is anticipated to continue this supremacy for the upcoming years. Asia Pacific is expected to grow with a CAGR of 22.80% during 2018 to 2025 owing to the rising number of internet users and the expansion of e-commerce in Asian economy such as India, China, and Japan. However, North America is envisaged to witness a slow growth in the email marketing market in upcoming years due to the presence of regulatory laws imposed by the government in this region. CAN-SPAM Act (Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003) in the U.S and CASL (Canada’s Anti Spam Law) in Canada governs the email marketing practices. Even though, law in the U.S is more liberal than in Canada is driving the U.S email marketing market growth.

Competitive Scenario:

The key players in the global email marketing industry are Alchemy Worx Ltd, Adestra Ltd, VerticalResponse Inc., GetResponse, Dotmailer Ltd, BlueHornet Inc, Constant Contact Inc, Microsoft Corporation, International Business Machines Corporation, Mailchimp, BlueTie, Inc., Responsys Inc, Campaign Monitor and Zoho Corporation Pvt. Ltd.

Email Marketing Market Report Scope