Energy Drinks Market size was valued at USD 60.8 billion in 2020 and is anticipated to reach USD 120.7 billion by 2030 with the CAGR of 7.10% over the forecast period. Energy drink is a beverage that contains large amount of sugar, caffeine, stimulant compounds, and others to strengthen the body. Some of the factors responsible for the growth of the market are it helps to improve mental performance, it helps to recover the body faster, it gives more energy, and among others increases the energy drinks market growth.

Market Segmentation:

The global energy drinks market is segmented as follows: On the basis of product the market is categorized into drinks, shots, and mixers. Furthermore by distribution channel the market is classified as supermarket/hypermarkets, food services, online retail and specialist store. And by geography the energy drinks market is divided into North America, Asia Pacific, Europe, and RoW.

Market Dynamics and Factors:

Wanting for that extra boost of energy is the main driving factor for the energy drinks market growth. Some of the factors contributing to the need to boost of energy are to be able to work long hours, to have better focus and concentration power, to be able to do high intensity work out, to reduce alcoholic content in the body, to be able to stay awake and among others are increasing the energy drinks market growth. The large consumption of coffee is one of the restraining factor for the growth of the market as coffee also contains caffeine in it. The use of natural ingredients such as organic guarana, raw green coffee bean extracts and among others in energy drinks will create immense opportunity for the growth of the energy drinks market as people are more concern of the high content of caffeine and sugar in the energy drinks. Health concern due to large number of caffeine and sugar present in the energy drink is one of the main challenging factor for the energy drinks market.

Geographic Analysis:

North America is the major revenue contributor in the global energy drinks market and is anticipated to continue in future. According research, North America energy drinks market is expected to grow by a CAGR of 6.2% during the forecast timeline. Some of the factor contributing to the growth of the market are: busy lifestyle, growth of health and fitness industry, growing consumer awareness of the health benefits of energy drink, and among others. Asia Pacific is the second dominating region and according to research study, the market is anticipated to grow by a CAGR of 3.1%.Some of the factors responsible for the growth of market in this region are raise of disposable income, increase of jobs which has long working hours, growth of gymnasium industry  and among others.

Competitive Scenario:

Some of the key players operating in energy drinks industry are:

Monster Energy, PepsiCo, Boost Drinks, Rockstar Energy ,Bomb Energy Drink ,Trend Food International, Coca-Cola, Red Bull Runa Beverages, All Sport ,Gusto Organic, Labrada Nutrition, Enerzal, Staminade, Amp Energy, Pacific Health Labs ,Montage Promoters ,and among others

Energy Drinks Market Report Scope