Mobile Advertising Market size was valued at USD 76.9 billion in 2020 and it is expected to reach USD 1234.5 billion by 2030 with the CAGR of 32% during 2020-2030. Mobile advertising refers to any form of advertising that appears on mobile devices such as smartphones and tablets using wireless connections. Mobile advertising can occur as text-based ads via SMS, banner advertisements that appear on mobile website or videos. Due to the ease of access & reasonable cost of the mobile devices and availability of wireless connections, people are spending more time on their mobile devices. According to research, 29% of the world population spends about 3-5 hours and 26% spend more than 7 hours on mobile every day. Increasing number of mobile devices and rise in the use of social network platforms are boosting the growth of mobile advertising market. Moreover, the rapid advancements such as artificial intelligence (AI) and machine learning (ML) in mobile technology have made advertisers to get better insights from the consumer behavior. As a result, advertisers can easily reach to their target audience which will positively impact the mobile advertising market.

Market Segmentation:

On the basis of device, the mobile advertising market is segmented into tablets, digital cameras, feature-phones, smartphones and others. Based on solution, the market is divided into reporting & analytics, advertisement campaign, content delivery, mobile proximity, integrated solutions and others. According to type, the market is segmented into rich media, display advertising, in-game advertising, in-app advertising, search advertising, SMS/MMS/P2P messaging advertising and others. By vertical, the mobile advertising market is divided into healthcare, academia & government, hospitality & tourism, energy & utilities, BFSI, fast moving consumer goods, telecommunication & IT and others. Geographic breakdown of the regions include North America, Europe, Asia-Pacific, and RoW.

Market Dynamics and Factors:

Rapid increase in the number of mobile devices is the key driver boosting the growth of mobile advertising market globally. As per the research study, currently there are 3.5 billion smartphone users worldwide and is expected to reach up to 7.33 billion by 2023. Moreover, advertisers are targeting the rising number of people using social media platforms for developing eye-catching in-app ads. In addition, the emergence of 5G technology will bring much quicker internet speeds and connections, which will make mobile traffic continue to grow in the coming years. Significant privacy concerns among the users could hinder the growth of the market. However, due to the global outbreak of COVID-19 pandemic, consumers are using their mobile devices for the online shopping from various e-commerce platforms and over-the-top (OTT) media services to watch movies online, which will produce large number of opportunities for the mobile advertising market players.

Geographic Analysis:

North America is the dominating region in the global mobile advertising market. It accounted the revenue share of USD 16.8 billion in 2019. Presence of the key market players such as Facebook, Inc., and Google LLC is boosting the growth of mobile advertising market in the region. Asia Pacific is expected to become the fastest-growing regions in the world owing to the increasing number of internet users and expansion of the smartphone market. Europe is also expected to grow steadily owing to the high adoption of smartphones in the region during the forecast period.

Competitive Scenario:

Some of the major players of global mobile advertising market are Facebook, Inc., Google LLC, Matomy Media Group Ltd., AppLovin Corporation, Epom Ltd., Millennial Media, Inc., Chartboost Inc., Flurry Inc. and Smaato Inc.

Mobile Advertising Market Report Scope