Hand Sanitizer Market - By Product (Gel, Foam, Liquid, and Spray), By Composition (Alcohol-based, and Alcohol-free), By Distribution Channel (Offline (Hypermarkets/Supermarkets, Drug Stores), and Online), By End-user (Hospitals, Hotels & Restaurants, and Residential), and By Region - Global Opportunity Analysis and Industry Forecast, 2020 – 2030

Hand Sanitizer Market size was valued at USD 1311.6 billion in 2020 and it is expected to reach USD 3191.5 billion by 2030 with the CAGR of 9.30% during 2020-2030. Hand sanitizers are majorly used as an alternative to the soaps and hand washes. It is preferably used in the absence of the water. The extent to which it is easy to use as well as portable and convenient, the product has gained popularity among the customers. Additionally, they also help in minimizing the risk of gastrointestinal and respiratory infections. Moreover, the composition of hand sanitizers also contain certain ingredients like lanolin as well as emollients and humectants which help in reducing skin irritation and dryness in compared to hand washing. 

Market Segmentation:

On the basis of product, the hand sanitizer market is segmented into gel, foam, liquid and spray. Based on composition, the market is bifurcated into alcohol-based and alcohol-free. According to distribution channel, the market is divided into offline and online. By offline, the market is subdivided onto hypermarket/supermarket, drug store and specialty store. On the basis of end user, the hand sanitizer market is classified into hospitals, hotels & restaurants and residential. Geographic breakdown and analysis of each of the aforesaid segments includes regions comprising North America, Europe, Asia-Pacific, and RoW.

Market Dynamics and Factors:

Due to the global outbreak of COVID-19 pandemic, demand for hand hygiene products is increasing rapidly. Factors like increasing health consciousness, growing promotional activities like advertising, sales promotion and online marketing, increase in the potency of internet to shape the end-users’ purchasing behavior, support from organizers like World Health Organization (WHO) are contributing the global hand sanitizer market growth. Also, renowned manufacturing companies such as Henkel Corporation, Procter & Gamble and Unilever have been offering hand sanitizers in convenient and portable packaging such as sachet and mini bottles. These factors have widened the scope for the market. However, the growth of alcohol-free hand sanitizer is limited due to incapability of killing germs, bacteria and viruses. This will further hamper the alcohol-free hand sanitizer market growth in the forecast period.

Geographic Analysis:

North America is the dominating region in the global hand sanitizer market and accounted for revenue share of 32.2% in 2019. Growing concern for health and hygiene by majority of the population in the region is expected to drive the hand sanitizer market.  Moreover, U.S. dominates the market with more willingness of consumers to spend on health and hygiene products. Furthermore, Asia-Pacific is expected to have highest CAGR of 23.5% from 2020 to 2028. Constantly improving living standards and increasing consciousness towards health and hygiene are likely to lift the growth of Asia-Pacific hand sanitizer market.   

Competitive Scenario:

Some of the major players of global hand sanitizer industry are 3M Company, Best Sanitizers, Inc., Byotrol plc, Chattem, Inc., GOJO Industries, Inc., Henkel AG & Co. KGaA, Lion Corporation, Medline Industries, Inc. (USA), Nice-Pak Products, Inc., Procter & Gamble Co., Reckitt Benckiser Group plc., SC Johnson & Son, Inc., Deb Group Ltd., Unilever plc., Zep, Inc.

Hand Sanitizer Market Report Scope