Manuka Honey Market size valued USD 1000.5 million in 2020 and is expected to register 6.0% CAGR during the forecast period. Manuka honey is a monofloral honey resulting from the Manuka tree (Leptospermum scoparium) which grows as a shrub or a small tree in New Zealand and eastern Australia. In traditional medicine it has long been employed for treating infections, like surgical wounds, abscesses, traumatic wounds, burns and ulcers of different etiology.  It is becoming progressively popular as a functional food, seen in the aisles of health stores as its show’s superior nutritional and phytochemistry profile over other varieties of honey. Its biological properties include anti-inflammatory, anti-oxidant, anti-bacterial, anti-viral, and anti-biotic, wound healing to immune-stimulatory properties. Methylglyoxal is the exclusive compound in the honey accountable for some of its potent anti-microbial properties. Manuka honey is prominent for its prolific ameliorative effects on sore throat, burns, infections, gum problem, acne, indigestion and gastro-oesophageal reflux. Manuka honey is used both internally and externally. It is marketed as a gel for current applications (i.e. anti-bacterial, anti-fungal action, wound healing properties), capsules, lozenges, and drinks for oral consumption. Manuka honey is also used as an ingredient in anti-fungal creams for its medical effect on ringworm and other fungal pathogens, owed to the organic acid content. It is also added to anti-itch creams mainly for its skin pacifying effect against eczema, rashes, bug bites and poisonous plant contact. A plethora of cosmetic products e.g. anti-wrinkle cream, facial cleanser, body lotion, moisturiser, soothing eye gel, lip balm, hand wash and soap contain manuka honey as a constituent.

Market Segmentation:

On the basis of type, the manuka honey market is can be divided into oral and external. Based on product type, the market is categorised into UMF 5+ Manuka Honey, UMF 10+ Manuka Honey, UMF 15+ Manuka Honey, UMF 20+ Manuka Honey and others. Based on applications the market is divided into food & beverage industry, bakery & confectionery, Beverages, dairy products, pharmaceuticals, cosmetics & personal care and others. Based on geography the market is divided into regions comprising North America, Europe, Asia-Pacific, and RoW.  

Market Dynamics and Factors:

Swift surge in the market is attributed to the growing number of applications for medical purposes and rising distribution channels including online as well as offline across the world. Globally, the market is projected to produce huge revenue over the forecast period, providing several opportunities for industry participants to invest in research and development of manuka honey. Apart from its usage in food and medicine industry it is also being widely used in the cosmetics industry. Manuka honey is rich in vitamins, amino acids, minerals and nutrients to feed, protect and renew skin. Its unique manuka factors support in making it one of the most biologically active and valuable honey for the skin. Furthermore, with the growing economies and the considerable upsurge in the disposable income, there has been a significant growth in the demand for beauty products. The UMF (Unique Manuka Factor) is determined by levels of three compounds found naturally in manuka honey. The advanced UMF number, the stronger manuka honey’s antibacterial properties can be used to treat cuts, wounds, burns, and even bed sores. In the 6 years leading up to 2013, more than 10 million bee colonies across the world were lost, often to CCD (colony collapse disorder). However, population of honey bee around the world is struggling to survive owing to the threat of colony collapse, pests and loss of floral resources.

Geographic Analysis:

Asia Pacific is dominated the market in 2019 and is also expected to continue its supremacy in coming years. China is the second largest market in the world, conferring to government statistics, importing nearly 1,500 tonnes in 2014 the great majority of which is manuka honey. The growth in this region is mainly observed due to rising disposable incomes and growing urbanisation results increase in the use of Manuka honey as a natural remedy in a varied range of products. Natural remedies form a significant part of Chinese culture and customs for treating various health problems. The total also value of New Zealand honey exports reached NZ$187m (USD121.5million) in 2014, up from NZ$36m (USD23.7million) in 2005. New Zealand Manuka honey is considered to be superior quality. Atraki honey is the most popular honey brand in New Zealand. The total New Zealand honey exports now top USD 350 million a year and have been one of the fastest rising exports at 19% per annum over the past 10 years. The major markets for all honey exports are Greater China, U.S., Australia and the UK. Global import demand is projected to be around USD 2.2 billion during forecast period. New Zealand has high import penetration into Hong Kong, Singapore, China and Malaysia.

Competitive Scenario:

Some of the market participants operating in the global manuka honey industry identified are Comvita, Manuka Health, Arataki Honey Ltd, Watson & Son Limited, Capilano Honey, ApiHealth NZ Ltd, Wedderspoon, Nature's Way Products, LLC, Streamland, Pure Honey New Zealand, and Cammells Honey.

Manuka Honey Market Report Scope