Photo Merchandising Market- By Device Type (Device, Mobiles), By Product (Photo Only, Wall Décor, Photo Cards, Photo Gifts and Calendars), By Distribution Channel (Online, Retail and Kiosk) - Global Opportunity Analysis and Industry Forecast, 2020 – 2030

Photo Merchandising Market held USD XXX billion in 2020 and is to grow with a CAGR of XXX from 2020-2030. Photo printing and merchandising is a way to personalize gifting and décor products using desired photographs for the purpose of  gifting or as decor purpose. Individual customers and corporate offices are the key users of these products. Different merchandise products on which the photo printing technique is used are mugs, cards, t-shirts, calendar, clocks and others. Photo merchandising industry is expecting a substantial change due to increased adoption of innovative products that would help people to stand-out in the world of competition. Desktops are being replaced by smart phones and tablets for their versatility and portability. These devices are equipped with high-resolution cameras and various user applications to enhance the image quality. Thus, the growing use of mobile devices, which contribute to a large increase in the amount of photographs taken, is boosting the popularity of photo merchandising market.

Market Dynamics and Factors:

The rise in the culture of gifting has been instrumental in driving the photo merchandising market growth. The adverse effects of digitization could hinder the growth of the market. Customers have access to various social media photo editing sites that allow fast editing and customization. Increase in demand for 3D images is influencing vendors to introduce the latest technology and creative products by offering gifting items to customers. The introduction of these goods boosts the growth of the global market for photo merchandising. In addition, lenticular painting is taking on prominence in the category of gift accessories. This growing demand also increases the growth of the global photo merchandising market. Additionally, vendors are attempting to sell HD images by using photo merchandising to improve image quality. Such advances and product improvements in photo printing and merchandise are among the main trends observed over the forecast period in the photo merchandise market. In addition, many major corporations use desktops as printing facilities to meet the demand for broad commercial picture printing requirements. Businesses are incapable of affording the costly smartphone interface and revolutionary photo printing techniques are driving growth in the global merchandising market.

Market Segmentation:

Based on the device type, the photo merchandising market is segmented into device, mobiles, On the basis of product, the market is segmented into photo only, wall décor, photo cards, photo gifts and calendars. On the basis of distribution channel online, retail and kiosk. photo merchandising market on the basis of geography includes regions comprising North America, Europe, Asia-Pacific, and RoW.

Geographic Analysis:

North America dominated the global photo merchandising market in 2018 with a market share of over 30%. The region is dominating due to the rising disposable income of individuals in the region, and it is predicted that increased consumer discretionary spending would drive photo merchandising market growth. In addition, advancement in technology and increased digitization in developed economies such as the US and Canada are driving the development of this regional segment. Due to the presence of a large number of key companies providing photo-printing machines and systems in the region, the US has the largest market share in the region and photo merchandising market.

Competitive Scenario:

The key players of global photo merchandising market are American Greetings, Kodak Company, N.V., Eastman, Shutterfly, Inc., Walgreens Co., BayPhoto, Inc.,   Amazon Prints, Snapfish, Digitalab, AdoramaPix Inc., Mpix, CafePress, Cimpress, Hallmark Licensing and Shutterfly

Photo Merchandising Market Report Scope