Sparkling Water Market size was valued at USD 27.9 billion in 2020 and is anticipated to grow at a CAGR of 11.98% during forecast period.The “sparkle” in sparkling water can also occur naturally, or it can be made artificially using a sparkling water system. Sparkling water is one of the fastest growing categories in the whole beverage industry; sparkling water sales grew an assessed 118 % from 2020 to 2030.  The sparkling water market is a swiftly rising segment of the carbonated water market owing to the consumer shift in the direction of healthy drinks, the sparkling water market is likely to grow at an exponential rate in the forecast period. Soft drinks offered in the market because several diseases like diabetes and hypertension, therefore consumers favour to use sugar-free drinks like sparkling bottled water. The design trends of the sparkling help the brand to stand out of the shelf. Bold bright colours have been a popular choice by the consumers. Minimalistic, sparse and simple designs reflect the pureness of the water. The preference of consumers from sodas to sparkling water in U.S. looking for carbonation in their beverages with unhealthy sugar content and also preference of natural free calorie sparkling water as compared to the artificial flavours. Leading players of sparkling water brands like Perrier and LaCroix contain no sweetneers. Moreover, introduction of sparkling water with added minerals and vitamins and various other substances which are healthy are creating benefits.

Market Segmentation:

On the basis of flavour, the sparkling water market is divided into flavour and unflavoured.  Based on distribution channel the market is distributed into supermarkets and hypermarkets, retail outlets, e-commerce, convenience stores, etc. Based on geography the market is divided into regions comprising North America, Europe, Asia-Pacific, and RoW.  

Market Dynamics and Factors:

The increasing number of health-conscious consumers and a huge shift towards healthy and nutritious beverages are the key drivers for the growth of sparkling water market.  The health-conscious consumers are looking for more healthy substitutes in the beverage market and sparkling water is presently leveraging itself as a healthy and refreshing option for consumers.  The rising incidence of obesity worldwide and also in children, as well as for related health issues from high consumption of soft drinks and fast foods are also drivers for the development of the market. The sparkling water market is gradually taking up the share of the soft drinks market, as sparkling water claims of no-sugar and calorie-free tag yet presents itself as a unique bottled water drink for the consumers. Soft drinks offered in the market because several diseases like diabetes and hypertension, therefore consumers favour to use sugar-free drinks like sparkling bottled water. 

Geographic Analysis:

The sparkling water market has been leading contributor in North America region.  Most of the population are becoming extra health conscious especially in regions such as Canada and the U.S. therefore driving the development of the market. The European market is also gaining momentum and Germany is the chief market for sparkling water. Introduction and promotion of sparkling water by the significant players such as A.G. BARR p.l.c. and Gerolsteiner Brunnen GmbH & Co. KG are ultimately captivating the regional and local players to increase their portfolio to include sparkling water to cope up with the massive competition in the market. Private labels held a market share of around 17.7 % in the U.S., based on generated sales amounting to about USD 613.9 million. The per capita consumption of bottled water in the U.S.  has increased progressively in current years to reach 42.3 gallons in 2018. In Asia Pacific, rapid industrialization and rising disposable income have gathered attention for the sparkling water market and a significant growth is also likely from Japan in the forecast period. This rapid growth for sparkling water in Asia Pacific is credited to its increasing popularity by consumers over conventional soda drinks. Becoming progressively health conscious, Asian consumers now prefer flavoured and unflavoured sparkling water associated to sugar carbonated soft drinks. Consumer demand for innovative carbonated products tied with a hot and arid climate is projected to increase the growth of the sparkling water market in the Middle East and Africa.

Competitive Scenario:

Some of the key companies operating in the sparkling bottled water market include Nestle, Schweppes Club Soda, Ferrarelle Acqua Minerale, PepsiCo, San Pellegrino Sparkling Mineral Water, Voss Sparkling, Perrier Sparkling Natural Mineral Water, La Croix Sparkling Water, Jarritos Mineragua Club Soda, and Coca-Cola.

Sparkling Water Market Report Scope