Water Purification Market size was valued at USD 36644.0 billion in 2020 and is anticipated to reach USD 84391.4 billion by 2030 with the CAGR of 8.70% over the forecast period. Water purification is the process of removing the contaminants from raw water to produce clean drinking water suitable for human consumption and industrial use. Water purifiers, use the process of RO (Reverse Osmosis) to force water molecules to pass through a semi-permeable membrane. Thus, the contaminants are filtered out leaving pure drinking water. Some purifiers also use ultraviolet light or activated carbon to kill germs and viruses from water. They are safe and beneficial to health because treated water is free from dust particles, pathogens, chemicals, and heavy metals. Only the necessary minerals are preserved. Moreover, water filters remove harmful parasites such as Cryptosporidium and Giardia from drinking water and reduce the risk of diarrheal diseases by 33%.

Market Segmentation:

On the basis of technology, the market is majorly segmented into UV (Ultraviolet), RO (Reverse Osmosis), and gravity based. By distribution channel, the market is categorised into retail sales, direct sales, and online. By end user, it is bifurcated into commercial and residential. Furthermore, by region, the market is classified into North America, Europe, Asia Pacific, and RoW.

Market Dynamics and Factors:

Rising population, urbanization, increase in disposable income and industrial development resulting in water pollution is driving the water purifier market globally. According to WHO, approximately $3.5 million people die every year in the developing countries by consuming contaminated water. Therefore, health and safety concerns have fuelled the demand of water treatment systems. Major challenges include growing demand for packaged water and low penetration rate of water purifiers. In Addition to this, high cost and lack of awareness is a major restraining factor in the market growth. However, government investments in research & development activities to manufacture water purifiers with ozone, RO (Reverse Osmosis), ultra-violet, ultra-filtration, activated carbon, and candle filtration technologies is expected to boost the market growth in the upcoming years. Increase in sales due to lucrative offers and discounts in festive seasons are also expected to have a positive impact on revenue generation. Recent developments including wi-fi technology filters and filter pitchers among others are estimated to bring more opportunities. For instance, Kent Grand plus is rapidly advancing purifier in India. It provides 7 stage purification using RO, UF, and UV and can be used for all types of water sources like bore-wells, tap – water or tanks. Kent Grand Plus can purify water with TDS (Total Dissolved Solid) as high as 2000 ppm. Portable filters like life straw go water bottles, Eureka Forbes Aqua guard bottle purifier are 100% chemical free and made up of high quality food grade plastic as per US FDA standards. They can filter up to 1000 litres of water.

Geographic Analysis:

Asia Pacific is currently dominating the global market and is anticipated to continue in the near future owing to the rising standard of living, and increased per capita income. According to a study, Asia Pacific occupied nearly 40% share of the global water purification market in 2017. China has recently developed a water purifier which has a built-in computing chip and an IoT module. It collects data on user behaviour, which will be valuable to the suppliers as well as the manufacturers. North America and Europe are considered to occupy second and third places respectively. This is majorly attributed to the presence of key manufacturers and R&D initiatives in these regions. Geographically, these regions have hard water which impacts the demand for water purifiers. RoW is also expected to witness significant growth in market as countries in these regions have scarcity of water resources.

Competitive Scenario:

The major key players are Foshan Shunde Midea Water Dispenser Manufacture Company Ltd, Coway Co. Ltd. (Korea), Unilever PLC (U.K.), Eureka Forbes Ltd (India), Kent RO Systems Ltd. (India), A. O. Smith Corporation (The U.S.), 3M Purification Inc (The U.S.), and Blue Filters Group.

Water Purifier Market Report Scope